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  • Job Type: Permanent
    Categories: Marketing Jobs
    Location: Birmingham
    Job ID: 89549
    Company: SCC
    Purpose
    Responsibility for delivering SCC’s Services marketing in line with agreed sales & marketing plan for FY19. Launching new services, developing internal sales knowledge & being comfortable working crossfunctionally. Consistently producing and executing go-to-market plans, messaging & positioning of IT solutions. Helping produce content, sales collateral & campaigns that showcase SCC’s services to increase sales engagement. Reports into the Services Marketing Manager.
    Key Duties – include:

    §  To immerse in the culture of SCC, applying your experience of marketing to the IT services market and the development of marketable cloud delivered and managed service propositions.

    §  Facilitate strong communication and collaboration between marketing, sales & services colleagues, and senior board management.

    §  Focus on the detail, demonstrate expertise in translating technical capabilities into compelling messaging, and plan & deliver integrated marketing campaigns that create leads, build pipeline, and mature existing opportunities.

    §  Co-ordinate and influence resources across the company and be assertive when it comes to deadlines

    §  Help tell the SCC story in a relevant way across all marketing channels to enhance SCC’s profile & awareness

    §  Support in the development of key propositions to raise SCC’s profile & awareness through capabilities, customers & thought-leadership;

    §  Ability to communicate with and influence myriad stakeholders – from customers to technical architects to senior management and salespeople

    §  Tech-savvy and inspired by technology.

    §  Utilise social media to widen SCC’s voice;

    §  Produce sales collateral & toolkits across all propositions & services to facilitate sales; engagement & improve sales campaign results;

    §  Help produce feature articles & case studies to evidence SCC’s positioning;

    §  Align vendor marketing activities to support marketing & sales campaigns ;

    §  Help identify & win key industry awards;

    §  Produce & keep updated a dedicated SCC website

    §  Produce action plans & report on progress;

    §  Manage agencies – where appropriate.

     

    Key Performance Indicators – include:

    §  Updated & enhance collateral to aid selling; including factsheets, brochures and films.

    §  Launch new web landing pages with relevant & updated content including capability film(s);

    §  Produce 4 new case studies;

    §  Produce & manage services content calendar;

    §  Win at least two awards;

    §  Help deliver bi-monthly webinars around core services;

    §  Utilise SCC’ LinkedIn profile to position SCC’s credibility & engage with key influencers & decision makers;

    §  Report monthly on progress & results.

    Key Business Relationships – include:

    Services Marketing Manager;

    Marketing team;

    Key Service Owners for Cloud, Innovation, Security, Managed Services, Professional Services to name a few.

    Marketing Director;

    Vendor Marketing Manager;

    Agencies.